Hello (again) 👋🏽

Anchor Worldwide

Community Lead

July 2021 - May 2024

• Serve as the lead community manager and social strategist for the Daimler Truck North America portfolio of brands, including corporate communications, Freightliner Trucks, Western Star Trucks, Detroit Diesel Corporation, SelecTrucks and DTNA Parts.

• Continued Growth: led the Freightliner brand to [5.6%] year over year audience growth in 2023, Western Star [11.7%], Detroit Diesel [3.5%], and Daimler Truck North America Corporate Communications [12.71%].

• Refined and optimized social media community care procedures to better address inquiries and issues truck owners and operators shared with the development and analysis of common commentary, complaints, and issues, crisis management and escalation documentation, and proactive engagement opportunity recommendations.

• Collaborate with the creative team, account management, media, analytics, and client teams in the development of briefs and execution of evergreen, partner, and campaign-based content.

• Develop monthly editorial calendars for all DTNA portfolio brands and partner with paid media to plan, launch, and optimize paid social media campaigns.

• Lead quarterly performance reporting for earned, owned, and paid social media along with ad hoc reporting of social-first campaigns and initiatives.

ICUC Social

Senior Social Media Strategist

February 2021 - June 2021

• Lead customer care and overall experience transformation for Google Fiber as a senior social strategist with ICUC, embedded into the DEG team, all under the Dentsu Aegis Network umbrella.

• Provide three deliverables in the period listed:

  • Developing a soft skills communication playbook focused less on service protocol response and more on addressing common and recurring issues/themes the customer care team encounters concerning availability, lack thereof, and other Google-related associations.

  • A new operational framework to address gaps that customer care needs to fill to be used efficiently, and at their full potential.

  • A crisis communication playbook and guide to identify, assess, and take action against any perceived threats found through social listening and post-moderation.

Atlas Lens Co.

Freelance Social Media Strategist

July 2020 - January 2021

• ● As a social strategist for this D2C brand, a new and all-inclusive social media program was created and

  implemented. Reported to the director of marketing.

  ● Development of brand social playbook with guidelines and best practices for use on designated social

  media channels (active and forthcoming) comprising organic, paid, user-generated, and influencer

  content.

  ● Establishment of key performance indicators for measurement, and creation of reporting templates.

  ● Manage editorial calendars for all branded social media channels.

  ● Quarterly audience growth rate since joining at 12%; 18.6K followers to 22K.

  ● Planned first-ever Black Friday online sale promotion; organic social contributed to $40K in sales in 24

  hours.

IBM

Worldwide Social Strategist, Industry Marketing

November 2017 - October 2019

• Build, measure, and execute social media strategy ranging from event-focused content, syndication of editorial stories, client case studies, and evergreen campaign assets on paid and organic media levels.

• Led social strategy at a global level for key IBM industry sectors including telecommunications, media & entertainment, manufacturing, automotive, and electronics.

• Social strategy event development lead for IBM tentpole events including CES, MWC Barcelona, NAB, IAA, and IBC.

• Launched Industrious Magazine, an award-winning quarterly magazine focused on groups and individuals at the forefront of technological innovation. See awards below. 

• Ideate new tactics and implement best practices among geographic and sister business unit social strategy teams.

• Cross-discipline functionality, also serving as a copywriter, content editor, producer, and project manager.

• Key decision influencer for paid social activities across IBM Industries social channels alongside partner media agencies.

• Develop and lead training programs for senior level subject matter experts and peers on how to effectively use social media for company advocacy and thought leadership.

• Manage external influencer partnerships and programs, acting as point of contact between third-party vendors.

Digitas

Manager, Corporate Communications

July 2015 - September 2017

• Internal and external communications manager, with a focus on social strategy for U.S. agency channels. Reported to VP, Director and Global Chief Communications and Marketing Officer.

• As social manager for Digitas U.S. channels, helped drive Digitas' U.S. audience growth across multiple platforms; from 175,136 to 186,546; 6.5% (11,410) year over year. 

• Transform Instagram channel into one highlighting incredible talent, creativity, and company culture. Audience size grew 55.3% year over year (2,684 - 4,167); average engagement rate increased by 1.1%

• Led relaunch of the DOSE, a Digitas US’ external thought leadership publication, and served as the editor for the internal newsletter edition, sent to all U.S.-based employees (600+).

Freelance

Communications Consultant

March 2012 - June 2015

• Served as lead communications contact for clients in the technology and media space which included companies such as Swarm Mobile (acquired by Groupon), Hatmatic, and VendorDB with a focus on earned and owned media.

• Partnered with companies in the marketing and public relations space securing key placement in top-tier outlets, including The Ad Council, Pereira & O’Dell, Astrsk PR, and Mustache.

• Likeable Media (October 2014 - March 2015): Freelance social media and content strategist for Seamless, Corkcicle, and Lahey Health.  

Licenses & Certifications

Software Proficiencies

ClickUp, Cision, Asana, Airtable, Monday, Emplifi, Google Analytics, Sprinklr, Later, Brandwatch, Rival IQ, Facebook Ads, Insights and Business Manager, Twitter Analytics and Ads, LinkedIn Ads, Microsoft Office, Google Drive Apps, Keynote, Trello, Zenhub, Wordpress, with working knowledge of Adobe Creative Cloud applications such as Photoshop, InDesign, Illustrator and Premiere Pro

Education

Queens College - The City University of New York

Flushing, New York

Major: Advertising

Degree: Bachelor of Arts (In progress)

Expected Graduation: June 2026

Background: I dropped out of Queens College in 2011. After some time, and realizing I didn’t have that much left to go, I decided to return to complete my studies and earn that degree in 2020.

Well… that didn’t plan out as well as I’d hoped, but I still do have the goal of completing this in mind.

To be honest, it’s looking more and more like advertising instead of English literature.

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