DTNA
Daimler Truck North America
Social Media & Community Engagement Strategy
Western Star Trucks
World of Concrete
This tentpole event for DTNA’s Western Star brand has given operators a chance to experience what it’s like to be behind the wheels of the toughest vocational trucks on the market.
Freightliner Trucks
Team Run Smart is an ambassador and trucking education program comprised of veteran drivers and operators. With a goal of creating social-first and friendly content, Anchor provided best practices for ambassadors and their partner agency to apply when capturing content and took on post-production editing of the video presented here.
Detroit Diesel Corporation
Hauling heavy loads requires heavy-duty power. We wanted to highlight the products that allow truck owners and operators to get the job done—whatever that might be, as best possible.
The thing is, budgets weren’t always the biggest, and one of our tasks was making the most of what we had available.
One key thing we did learn when it came to our audience of truck technicians, drivers, operators, and fans was a love of the product and heritage behind the brand, and opportunities to engage with one another while getting wrapped up in nostalgia.
Give them a place to shoot the shit, and they will.