IBM
International Business Machines
Social Media and Editorial Content Strategy
Moovster CEO Mario Lochmüller wants to transform mobility as we know it
Mario Lochmüller is founder and CEO of Moovster. He spoke to Industrious at the IAA Conference in Frankfurt, Germany.
Coffee’s latest roast: blockchain
Creating a transparent supply chain from producer to roaster
Can tweets predict the next flu epidemic?
Battling flu season with data and social media
Industrious Magazine
Industrious Magazine is IBM’s award-winning quarterly publication.
I led social asset creation and distribution for the magazine. It has now been archived by IBM, but there is a link below to download an issue still out in the wild.
HIGHLIGHTS
58% engagement on magazine landing page versus B2B average of 39%.
Reached over 7 million people via social media posts focused on the magazine and its content
Over 150K email subscribers as of 2020.
AWARDS
2018 Folio Awards: Best B2B blog and B2B Tech/Telecom magazine
2018 The Drum B2B Awards: Best Content Marketing Campaign
2019 Content Marketing Awards: Best Technology Publication
2019 Hermes Creative Awards: Platinum Print Media Magazine; Industry Marketing, Industrious Magazine
2019 MarCom Awards: Gold: Magazine
A Strange Exchange: MWC Barcelona 2018
At MWC Barcelona 2018, we wanted to cook something up that was a departure from how IBM normally approached the event. The theme that year was connectivity. With that in mind, we thought why not have the head of Red Bull Racing’s technical partnerships meet with one of Las Ramblas best and most humblest chefs. Here’s a social teaser for an episode shot on location from our series, “A Strange Exchange”.
